What’s at stake is pretty much everything in the $400 billion global advertising honey pot. Schmidt has said, he would like to see Google’s technology applied to television in all its digital glory. Once the YouTube deal closes, Internet video will become the next frontier for Google. Schmidt, has said the company plans eventually to have as many as 1,000 engineers and sales representatives working on the radio industry. It will soon use that company’s technology to start a business that serves as a middleman between advertisers and broadcasters. Last year, Google agreed to pay as much as $1 billion for dMarc Broadcasting.
The other was that Google is bolstering its radio sales staff in what sounds like a similar but perhaps bigger effort in that medium. One was the announcement of a test to put Internet ads bought through Google’s advertising network into newspapers, including The New York Times. That was followed last week by two smaller but intriguing bits of news. Media chief executives are making long whistling sounds at the thought of YouTube, an 18-month-old Web-ling, commanding that price. much of it aimed squarely at preparing the search company to move its phenomenally lucrative advertising business beyond Web pages and into video, newspapers and radio.įirst, of course, there was Google’s deal to acquire YouTube for $1.65 billion. In the last few weeks an enormous swarm of activity has been coming out of the Googleplex beehive in Mountain View, Calif.
GOOGLE: mate or menace? That is the burning question of the week - heck, probably of the year - for ye olde media companies.
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